Thursday, 1 December 2011

Advertisement Evaluation

Selena Gomez's Borden Milk Commercial:

Introduction:
The commercial I will be evaluating for this blog is Selena Gomez's Borden Milk Commercial. The product of this commercial is milk, named after a brand called Borden. This video shows Selena Gomez explaining how  Borden's milk is the freshest and creamiest brand of milk out there.
Techniques of Persuasion:
All the techniques used to persuade viewers in this advertisement are: fun, cartoon, nature and celebrity. The way fun was shown in this advertisement is through the facial expression of Selena Gomez, and also through the way Selena Gomez smiled throughout the entire video. In the other hand, the way nature and cartoon were represented in this video, is through the setting, and also through the way Selena Gomez explained how
Borden's milk is naturally made. In my opinion the best strategy they used in this advertisement, is to use a celebrity, more specifically Selena Gomez to be a spokes model for Borden's milk product. I thought this was the best strategy because Selena Gomez is well idolized by kids and teens, so using her as a spokes model, would persuade kids to drink Borden's milk, knowing that someone like Selena Gomez finds it really good.
Conclusion:
 In conclusion, I think this advertisement is convincing, because I myself are a fan of Selena Gomez; which is why I think, many other people who idolize her would definitely want to try this product. Another reason why I think this advertisement is effective is because, if I see Selena Gomez on T.V., I would probably think of this commercial, and Borden's milk.

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